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Handmade Hero Hamlet Training Vault
Planning & Goal Setting
MASTERCLASS: 2025 New Year Planning (94:34)
Sales Planning: Live Online Market / Festival Activity (66:52)
Growth Planning: Challenge / Workshop to Grow Your Email List (60:47)
Project Planning: Subscription Box Launch (50:33)
Creating Emails for Your List
MASTERCLASS: Email & Text Marketing for 2025 (86:58)
Emails to Convert (Make More Sales) (38:37)
Emails to Cross Sell / Up Sell (38:19)
Emails for Lapsed Customers (42:14)
Emails to Build Customer Loyalty (40:11)
Create Your Email Welcome Series (49:23)
Tech Tutorial: How to Create a Mailerlite Landing Page & Growing Your LIST (25:34)
Tech Tutorial: How to Add a Mailerlite Pop-Up to Your Shopify Store (61:36)
Tech Tutorial: Importing CSV Customer List to Klaviyo (4:57)
Holiday Sales Season Success Roadmap
MASTERCLASS: 2024 Holiday Sales Season Blueprint (70:17)
MASTERCLASS: 2024 Promotion Execution Guide (75:35)
MASTERCLASS: 2023 Holiday Gift Card Promotions (72:26)
MASTERCLASS: Black Friday & Beyond Promotions Bootcamp! (100:27)
Mapping Out Your Holiday Promotions (42:53)
Handmade Holiday Promotions - What to Sell (58:51)
Handmade Holiday Promotions - Framework (How To) (48:14)
Holiday Promotions - Standing Out (71:56)
Holiday Promotions - Your Promo Strategy (55:22)
Holiday Social Media Content Creation & Scheduling (56:23)
Holiday Email Campaigns (30:35)
Showing Up & Standing Out - Next Level (55:51)
Last Push Holiday Promos (47:05)
Next-Level Mindset & Breaking Through Barriers
MASTERCLASS: Balancing Life / Business UpLevel (96:37)
MASTERCLASS: Prosperity Mindset with Jen Aly (61:33)
Nail Time Management with Personal Policies & Non-Negotiables (52:45)
Connect with Your Biz & Magnetize Customers (45:37)
Puzzle Pieces of Your Successful Business (41:43)
Setting Boundaries (36:24)
How to Take a Break in Your Business (24:00)
MASTERCLASS: Overcoming Fear, Doubt & Self-Sabotage with Karla Docter (80:27)
Breaking through Resistance & Taking Action (58:22)
Being Visible on Social, Content Creation & Automation
MASTERCLASS: 2024 Pinterest for Product Businesses (79:33)
MASTERCLASS: Using AI Tools for Quick Content Creation (89:06)
MASTERCLASS: Growing Your Audience of Buyers, Organically (94:55)
MASTERCLASS: Breaking Through the Barriers of Social Media (70:21)
MASTERCLASS: Customer Attraction Marketing (64:33)
Growth Strategies for Your FB Page (72:22)
Growth Strategies for Your FB GROUP (61:07)
Growth Strategies for Your Email List (47:44)
Growth Strategies for Your Instagram (62:32)
MASTERCLASS: Reels That Magnetize Customers with Micah Larsen (61:57)
MASTERCLASS: 10 Ways to Grow Your Craft Biz on Instagram with Gulce O (89:57)
MASTERCLASS: Automating to Grow Followers with TuElla (84:31)
MASTERCLASS: Growing with Giveaways on Social Media (82:33)
Diversifying Your Product Line & Income
MASTERCLASS: Get Your 2024 Etsy "Gift Mode" Strategy (98:20)
MASTERCLASS: Next Level Traffic Secrets for Your Online Store (124:25)
MASTERCLASS: Blogging for E-Commerce Traffic & Revenue (85:41)
MASTERCLASS: Revenue Mapping For Growth (62:36)
MASTERCLASS: Buying Wholesale & Private Labeling Products to Resell (92:32)
MASTERCLASS: Getting Started Selling Wholesale with Krista Nygaard (106:59)
Mapping Your Product Suite (36:18)
Identifying Your New Product Opportunity (31:01)
Sourcing New Materials Like a Pro (41:51)
Documenting Your Process (25:20)
MASTERCLASS: In-Person Events from A to Z (102:01)
MASTERCLASS: Delegate to Diversify with Taryn Sowa (52:18)
BONUS: Making Courageous Decisions (23:15)
BONUS: Diversifying with Amazon (Associates) Affiliates (5:25)
BONUS WORKSHOP: Subscription Boxes and Memberships (96:12)
BRANDING
MASTERCLASS: Building a Strong Brand Using Canva with Calliope Scherrer (82:20)
MASTERCLASS: Branding to Sell More on Social with Heather Bunker (60:06)
Building and Managing Your Facebook Community of Fan Customers
Create and Setup Your FB Community (54:07)
The Goal of Your FB Community (53:02)
Growing Your FB Community (49:39)
Planning Content for Your FB Community (52:48)
Photo & Video Equipment & Set Ups
MASTERCLASS: Equipment and Set Ups for Pro Videos and Photos (69:12)
Product Photography Mastery
MASTERCLASS: DIY Product Photos That Sell with Amy Eaton (68:34)
Photography Check-In (31:47)
Product Photography Shot List (37:27)
Product Photography Props & Backgrounds (61:47)
Photography for Social Media Posts (45:53)
Packaging & Order Fulfillment
MASTERCLASS: Order Type Strategy (59:10)
Packaging Logistics (48:14)
Customer Retention & Packaging (32:19)
Shipping Strategy (53:04)
Shipping Logistics and Q&A (18:57)
How to Show Up In Searches & SEO
MASTERCLASS: SEO & Keywords with Celi (60:31)
Implementation 1: Google Analytics and Ads Accounts (23:38)
Implementation 2: Keywords Everywhere & Shop Optimization (57:32)
Implementation 3: Using Goggle Search Console & Keywords Planner (40:12)
SEO Copywriting for your Product Pages (62:56)
Copywriting & Product Descriptions
MASTERCLASS: Handmade Product Copywriting (72:10)
Conversion Copywriting (43:40)
Product Copyrighting Implementation Hour Recording (65:56)
Legal Projects & Bookkeeping
Your Business Legal Documents (57:13)
Business Banking & Insurance (35:25)
MASTERCLASS: Bookkeeping Habits for Handmakers with Janet LeBlanc (107:48)
Bookkeeping Inventory & Product Pricing + Resources (45:30)
MASTERCLASS: Importance of pricing + Wholesale vs. Retail (64:18)
MASTERCLASS: Copyright & Trademark Issues with Jay Razzouk, ProSCALE Legal (74:19)
Videos to Make for Growth & Sales
MASTERCLASS: How to Sell More on Video with Frankie Jago (55:55)
Holiday Video 1: Turn Photos into Video (40:23)
Holiday Video 2: Product Hacks or Helpful Tip (43:33)
Holiday Video 3: Stop Motion Video (28:36)
Holiday Gift Guide Video (21:38)
Shopify's Best Tools and Tricks to Grow Your Biz
Shopify Email Set Up & Optimization (58:36)
TECH VIDEO: Claim Your Domain and Business Email Address (4:43)
TECH VIDEO: Setting Up the Facebook Sales Channel (4:56)
MASTERCLASS: Bookkeeping Habits for Handmakers with Janet LeBlanc
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